Marketing project manager

The Marketing Project Manager is responsible for overseeing the day-to-day operational flow of the Marketing & Communications department, ensuring work is properly planned, prioritized, assigned, and delivered on time.

The role serves as the operational hub connecting Brand Managers, Shared Services teams, external agencies, and business stakeholders. It provides visibility across all ongoing work, manages competing priorities, and ensures marketing resources are allocated efficiently to maximize output and maintain quality.

As Workflow Lead, this role owns:

Department-wide workflow management

Resource and capacity planning

Project prioritization and workload balancing

Deadline management

Cross-functional coordination

Marketing governance and process compliance

Reporting on operational performance and delivery

The role directly manages the Marketing Specialist within the portfolio, with the expectation that the team may evolve as the portfolio and operating model mature.

Key Responsibilities

1. Workflow & Traffic Management

Own the end-to-end marketing workflow across all brands and departments.

Receive, review, and validate incoming marketing requests to ensure briefs are complete before work begins.

Prioritize projects based on business objectives and agreed timelines.

Allocate work across internal teams and external agencies according to capacity, expertise, and deadlines.

Maintain complete visibility of all active projects and their current status.

2. Resource Planning & Capacity Management

Develop and maintain department-wide resource plans covering designers, copywriters, videographers, digital specialists, communications, and external agencies.

Monitor workloads to ensure balanced resource allocation and prevent bottlenecks.

Identify upcoming resource constraints and recommend solutions before delivery risks arise.

Coordinate freelancer or agency support when additional production capacity is required.

Ensure optimal utilization of internal resources while maintaining quality standards.

3. Project Coordination

Facilitate project kick-offs and ensure all stakeholders understand timelines, responsibilities, and deliverables.

Coordinate dependencies across multiple teams to keep projects progressing efficiently.

Monitor project milestones and proactively elevate risks, delays, or conflicting priorities.

Ensure all deliverables move through the required review and approval process.

Maintain accurate project schedules within the department's project management platform.

4. Marketing Operations & Governance

Establish and enforce marketing workflows, operating procedures, and service level expectations.

Ensure projects follow approved briefing, review, approval, and production processes.

Continuously improve operational efficiency by identifying workflow improvements and eliminating unnecessary administrative effort.

Support the implementation and adoption of marketing technology and project management tools.

Maintain documentation of processes, templates, and operational standards.

5. Stakeholder Management

Facilitate communication between internal teams and external agencies to ensure alignment.

Provide regular updates on project status, timelines, and resource availability.

Manage expectations regarding delivery schedules and competing priorities.

Support Brand Managers in planning major campaigns, launches, and seasonal initiatives.

6. Performance Reporting

Develop and maintain departmental workload and resource dashboards.

Track project delivery performance, including turnaround times, on-time delivery, workload distribution, and resource utilization.

Identify recurring operational issues and recommend process improvements.

Produce regular operational reports for departmental leadership.

Support continuous improvement initiatives through data-driven recommendations.

Qualifications

Bachelor's degree in Marketing, Business Administration, Project Management, Communications, or a related field.

5 to 8 years of experience in marketing operations, traffic management or project management.

Experience managing workflows across creative, digital, communications, and production teams.

Strong understanding of integrated marketing campaign delivery.

Experience using project management platforms such as Asana, , Wrike, Workfront, Jira, or similar systems.

Experience coordinating multiple stakeholders and managing competing priorities.

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